Great healthcare companies do not fail because of bad products.
They fail because the market never understood them.
That is why we are proud to feature Heather Caouette, a Core Advisor Fellow inside the Health Board Advisors ecosystem.
She is a healthcare growth strategist and Principal of RAE Communication, and she helps health tech companies win during high-stakes moments:
👏 Funding rounds.
👏 Product launches.
👏 Acquisitions.
👏 Market expansion.
She also built and led marketing at eClinicalWorks during massive growth, helping scale from 200 employees to more than 5,000.
That kind of experience matters.
Because growth is not luck.
It is positioning.
It is timing.
It is trust.
In our upcoming episode of Clinical Investment Insider, Heather shares:
Why many strong health tech companies stay invisible
How founders can sharpen their message fast
What buyers need to hear before they say yes
Why investors back clarity over noise
How leaders scale without losing focus
If you build, fund, advise, or operate in healthcare, this is an episode worth hearing.